On-Time Delivery

The On-Time Delivery (OTD) score is a crucial performance metric on Amazon that reflects the percentage of seller-fulfilled packages that buyers received by the estimated delivery date. This score is based on confirmed tracking information for orders. Here are some key points about the On-Time Delivery score:

- **Metric Calculation:** The OTD score is determined by calculating the percentage of packages that were delivered to buyers by the estimated delivery date. It relies on confirmed tracking information for orders. The use of shipment tracking allows Amazon to measure the timeliness of deliveries accurately.

- **Importance:** Timely delivery is a critical factor in customer satisfaction. Buyers expect to receive their orders on time and appreciate the ability to track their packages. Research has shown that orders with tracking information have 60% fewer order defects, and tracking also helps reduce order inquiries from buyers.

- **Consequences:** Failing to meet Amazon's target for the On-Time Delivery score does not typically result in the suspension of a seller's account. However, it can lead to negative feedback from buyers and claims, which can impact the seller's account status. Therefore, maintaining a good On-Time Delivery score is important for providing a positive customer experience and avoiding potential issues.

- **Performance Indicators:** Sellers can monitor their On-Time Delivery score in their account. Amazon provides visual indicators to help sellers assess their performance in this metric:

- **Good:** A green check mark indicates that a seller's performance meets Amazon's target for the metric.

- **Fair:** A yellow exclamation point indicates that a seller's performance does not currently meet Amazon's target, suggesting that improvement is needed to avoid negative feedback and claims.

- **Poor:** A red "X" indicates that a seller's performance falls significantly below Amazon's target, signaling an urgent need for improvement.

It's essential for sellers to prioritize timely order fulfillment and shipping to meet customer expectations and maintain a good On-Time Delivery score. Consistently delivering orders on time helps enhance customer satisfaction and can contribute to the overall success of a seller's Amazon business.

Sellers can find more information about their On-Time Delivery score on the "On-Time Delivery Score" page in their Seller Central account, which provides additional insights and guidance for improving performance in this area.