Directive on Administrative Cooperation – 7th Amendment
- Oliver Piroska
- Sep 23, 2023
- 2 min read
Amazon's use of facial recognition technology for identity verification involves collecting certain data, and here are the key points regarding this process:
**Data Collection:**
- With your consent, Amazon collects images of your face and government-issued identity documents using your device's camera.
- These images are analyzed using machine learning models to verify that you are a live person and that your face matches the picture on your ID.
- The unique facial measurements extracted from these images are referred to as facial data.
**Collection Method:**
- Facial data may be collected directly by Amazon or by authorized third-party service providers, such as Persona Identities, Inc., using their own technology.
**Data Use:**
- Facial data is solely used to verify your identity.
- It is not used to develop or improve other technologies, products, or services.
**Data Retention:**
- Facial data is processed in real time and is not stored.
- The images used to create facial data are retained for 29 days for the purpose of creating de-identified information for audit purposes.
**Audit and Monitoring:**
- A random sample of identity verifications is assessed weekly by human experts to ensure the accuracy of automated processes.
- De-identified information from the images is used for monitoring automated systems for biases.
**Data Protection:**
- Amazon and its third-party service providers employ security measures to protect facial data, equivalent to measures used for other confidential and sensitive data.
- Images used to create facial data are stored securely and accessed only by authorized personnel.
**Sharing with Third Parties:**
- Facial data may be collected by Amazon or authorized third-party service providers solely for identity verification purposes.
- These third-party providers can process and use facial data only for this specific purpose, consistent with Amazon's Privacy Notice.
- Amazon does not share facial data or the images used for its creation with other third parties.
**Withdrawing Consent:**
- You can withdraw consent for Amazon to use your facial data by exiting the verification process before completion.
- If you exit the process, any captured images of your face and identity documents will be deleted after 24 hours.
**Access to Facial Data:**
- Since neither Amazon nor its third-party service providers retain or store facial data, access to it cannot be provided.
**Privacy Concerns:**
- If you have privacy concerns or wish to contact the data controller, you can reach out to the Amazon Seller Team with a detailed description of the issue.
- Additional information on privacy and data protection rights can be found in Amazon's Privacy Notice.
It's important to review Amazon's Privacy Notice and understand how your data is handled when using their services. If you have specific privacy concerns or questions, contacting the Amazon Seller Team for resolution and clarification is advisable.
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