Increase sales
- Oliver Piroska
- Sep 24, 2023
- 2 min read
Here are some areas you can focus on to improve your success as an Amazon seller:
**1. Amazon Selling Coach:**
- Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon. This feature is available to sellers with Professional selling plans.
**2. Pricing and Shipping:**
- Ensure your offers are priced competitively against comparable products.
- Consider offering shipping incentives to attract buyers.
- Research your competition and adjust your prices as needed.
- Include shipping costs in your research, as buyers often consider shipping costs when making purchasing decisions.
- Review the Manage Inventory page to monitor prices and competition.
**3. Prime Fulfilment (Fulfilment by Amazon - FBA):**
- Enable Fulfilment by Amazon (FBA) for your products to make them eligible for Prime and free shipping.
- Send your products to Amazon fulfilment centres, and Amazon will handle packing, shipping, and customer service.
- This can improve your product's visibility and trust among Amazon customers.
**4. Promotions:**
- Offer various types of promotions to attract buyers, such as price discounts, percentage-off deals, and free shipping.
- Free shipping is often a strong incentive for buyers to make a purchase.
**5. Advertising:**
- Consider using Amazon's advertising services, such as Sponsored Products, to promote your listings.
- Sponsored Products allows you to advertise specific products to Amazon shoppers.
- You only pay when a shopper clicks on your ad and views your product details.
- Explore other advertising options like Coupons, Lightning Deals, and Prime Exclusive Discounts.
**6. Great Product Details and Descriptions:**
- Provide clear and informative product descriptions that highlight key features and benefits.
- Help buyers imagine the experience of owning or using your product.
**7. Clear, High-Quality Images:**
- Use high-resolution images with clear details to showcase your product.
- Provide multiple images from different angles if possible.
- High-quality images can boost buyer confidence and encourage purchases.
**8. Enhanced Brand Pages (For Registered Brand Owners):**
- If you're a registered Brand owner, consider enhancing your product pages with unique brand stories, improved images, and custom text placements.
**9. Effective Placement:**
- Ensure your products are categorized correctly to improve their visibility to buyers.
- Consider how buyers might browse for your products by category.
**10. Customer Service:**
- Offer excellent customer service to enhance the buying experience.
- Good customer service can lead to positive feedback and increased buyer confidence.
**11. Listing Internationally:**
- Expand your reach by listing your products on Amazon stores in different countries.
- Amazon Global Selling can help you reach millions of international buyers.
**12. Exporting Inventory for International Buyers (FBA Export):**
- Opt into FBA Export to make your eligible products available to international buyers.
- Amazon handles international shipping for you, simplifying the process of selling globally.
**13. Expand Your Business Through Europe:**
- Expanding your business into European markets can open up opportunities to reach more customers.
- Be aware of VAT obligations when selling in European countries.
- Amazon offers VAT services to help with compliance in European markets.
By focusing on these areas, you can improve your success as an Amazon seller and attract more customers to your products.
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