Complete an appeal questionnaire to reinstate selling privileges

An appeal questionnaire is a structured document that you need to submit when appealing a suspension or deactivation of your Amazon seller account. This questionnaire is used to address the issues that led to the suspension and outline the actions you've taken to resolve those issues. It typically contains the following elements:

1. **Root Cause Analysis**: You need to identify and explain the root cause that led to the issue or violation of Amazon's policies. This involves identifying the underlying problem or reason for the suspension.

2. **Actions Taken**: You should describe in detail the specific actions you have taken to address and resolve the root cause. This may include changes to your business practices, documentation, or any other relevant measures you've implemented.

When creating your plan of action, it's important to keep the following guidelines in mind:

- **Clarity and Conciseness**: Be clear, factual, and concise in your responses. Stick to the facts and events related to the issue and avoid introducing unrelated information about your business.

- **Avoid Emotive Language**: Avoid using emotional or subjective language in your appeal. Stick to providing objective information.

- **Provide Explanations**: Offer explanations for all the issues that contributed to the suspension. Look for the underlying causes, such as problems with suppliers, inventory management, or quality control.

- **Include Supporting Evidence**: Provide supporting evidence for the products or ASINs that are under review. The evidence should substantiate the actions you've taken to address the issues. Ensure that the evidence is relevant and within the timeframe specified by Amazon.

- **Highlight Important Information**: To make your response more effective, you can highlight or emphasize key details in your supporting documents, such as ASINs, supplier names, or relevant clauses from your terms and conditions.

You can access the issues that led to your account deactivation and submit an appeal through the Account Health page on Amazon's seller platform. The goal of the appeal questionnaire is to demonstrate to Amazon that you have identified and addressed the root causes of the issues and that your account is now in compliance with their policies.