Communicate with buyers using Buyer-Seller Messages

The Buyer-Seller Messages page in Amazon Seller Central provides a platform for you to communicate with buyers in the Amazon marketplace. Here are some key points to understand about this communication method:

1. **Communication Purpose**: You can use Buyer-Seller Messaging to contact buyers for specific purposes, such as completing orders or responding to customer service inquiries. It's important to note that you cannot use this communication channel for marketing or promotional purposes, including sending marketing emails, physical mail, or making telephone calls to buyers.

2. **Visibility**: All correspondence between you and the buyer, whether initiated from your seller account or through authorized email, will be visible on the Buyer-Seller Messages page. This ensures transparency and a record of communication.

3. **Approved Method**: Buyer-Seller Messaging is the only approved method for communicating with buyers on Amazon. It's essential to use this platform for any buyer-related communication.

4. **Access Points**: You can initiate communication with buyers by clicking on the buyer's name or using the "Contact Buyer" button on various pages within Seller Central. These pages include:

- Manage Orders

- Feedback Manager

- Manage Returns

- Manage A-to-Z Claims

5. **Communication Guidelines**: It's important to adhere to Amazon's communication guidelines when contacting buyers. These guidelines are in place to ensure that communication remains focused on order-related or customer service matters and does not include unsolicited marketing or promotional content.

By using Buyer-Seller Messaging, you can effectively communicate with buyers to address their questions, resolve issues, and provide excellent customer service while staying compliant with Amazon's policies.