ASIN creation policy
- Oliver Piroska
- Sep 23, 2023
- 2 min read
It appears you've shared information related to creating and managing ASINs (Amazon Standard Identification Numbers) on Amazon's platform. ASINs are unique identifiers used for products on Amazon, and they help categorize and organize products in the Amazon catalog. Here's a summary of the key points from the provided information:
1. **ASIN Creation by Non-Brand Owners**: If you're not associated with the brand owner, there may be restrictions on creating new ASINs for certain brands. You can still seek approval to create a new ASIN if it's an authentic product of the brand, and no ASIN exists yet. You'll need to provide detailed information when contacting Selling Partner Support.
2. **ASIN Creation Limit**: Amazon limits the number of new listings (offers and ASINs) you can create until you establish a sales history with Amazon. As your sales increase, your listing capacity will also increase.
3. **Variation Policy**: Variations are sets of related products, and they should follow certain guidelines. Changing product detail pages fundamentally, adding incorrect child variations, and other prohibited practices can result in consequences.
4. **Duplicate ASIN Creation Policy**: Creating a new ASIN for a product that already exists in Amazon's catalog is prohibited. Duplicates can be created by using incorrect product identifiers (UPC, EAN, ISBN, ASIN, JAN) or by assigning new identifiers to identical products.
5. **Tips to Avoid Duplicate ASINs**: Use the correct product identifiers, register your brand with Amazon, request exemptions for unique products, provide fitment data for certain categories, and consider Amazon Custom for customizable products.
These guidelines and policies are important for maintaining the quality of listings on Amazon and ensuring a positive customer experience. Sellers should adhere to these rules to avoid issues with their listings and accounts. If you encounter any difficulties or need assistance, you can contact Selling Partner Support.
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