Account Health Rating program policy

The text you provided appears to be a communication or notice from Amazon to its sellers regarding the Account Health Rating (AHR) system. The AHR is a tool used by Amazon to assess the health of a seller's account in terms of compliance with Amazon's selling policies. Here's a breakdown of the key points in the communication:

1. **Account Health Rating (AHR)**: Amazon has introduced the AHR to help sellers monitor the compliance of their selling accounts with Amazon's policies. It is a score that ranges from 0 to 1,000, indicating the risk of account deactivation due to policy violations.

2. **Color-Coded Score**: The AHR is color-coded for easy understanding. A green score ("Healthy," 200-1,000) means the account is not at risk of deactivation, yellow ("At Risk," 100-199) means the account is at risk, and red ("Unhealthy," 99 or lower) means the account is either eligible for deactivation or already deactivated.

3. **Policy Violations and Points**: Policy violations result in a loss of points in the AHR system. The severity of the violation determines the number of points deducted. Violations are categorized into critical, high, medium, and low severity levels.

4. **Repeat Policy Violations**: Repeated violations of the same policy have a compounding effect. Points deducted for repeat violations increase each time the same policy is violated. Additionally, reaching the maximum number of repeat violations for certain policies within a 180-day period can lead to immediate account deactivation.

5. **Account Deactivation**: Amazon may immediately deactivate an account if fraudulent, deceptive, illegal, or harmful activity is suspected, even if the AHR score is not in the "Unhealthy" range. This is done to protect customers and the Amazon platform.

6. **Resources and Support**: Amazon provides resources to help sellers understand and comply with its policies. Sellers are encouraged to keep their Emergency Contact phone number up to date. Amazon may offer personalized support to sellers whose account health is degrading.

7. **Additional Information**: Sellers can find more information, FAQs, advice, and tips related to the AHR in the Account Health Rating: Frequently Asked Questions section. Videos and policy-related updates are also available through Seller University and Account Health News.

In summary, this communication is meant to inform Amazon sellers about the AHR system, how it works, and the importance of complying with Amazon's selling policies to maintain a healthy account. It also emphasizes the consequences of policy violations and the resources available to sellers for support and improvement.