Account Health Rating: Frequently Asked Questions

The Account Health page on Amazon serves several important purposes:

**1. Overview of Performance:** The Account Health page provides sellers with an overview of their selling account's adherence to performance targets and policies required to sell on Amazon. It helps sellers monitor their performance metrics and ensure they meet the required standards.

**2. Opportunity to Improve:** The primary goal of the Account Health page is to give sellers the opportunity to improve their account health before any violations or defects negatively impact their ability to sell on Amazon. Sellers can identify areas where they may be falling short of performance targets and take corrective actions.

**3. Performance Monitoring:** Sellers can monitor their customer service and shipping performance metrics through this page. It helps sellers track important metrics related to order fulfillment, delivery, and customer service to ensure a positive shopping experience for Amazon customers.

**4. Access to Policies:** The Account Health page provides access to policies and guidelines, such as the Order Performance Program Policy, which sellers can refer to for more information on customer service and shipping performance requirements.

**Account Health Rating (AHR):** The Account Health page also displays the Account Health Rating (AHR), which is a numerical score that indicates a seller's risk of deactivation due to non-compliance with certain Amazon selling policies. The AHR provides real-time status of an account's health, helping sellers understand if their account is at risk of deactivation.

**Severity Levels:** The page categorizes policy violations into different severity levels, including Critical, High, Medium, and Low. Each severity level reflects the impact of the violation on customers and compliance with laws and regulations.

**Reactivation Information:** If a seller's account has been deactivated, the page provides information on the process of appealing the restriction or removal of selling privileges and potentially reinstating the account.

**Performance Improvement:** Sellers can use the Account Health page to identify and address policy violations, disputes, and appeals. By improving their performance and addressing violations, sellers can work towards maintaining a healthy account.

**Transparency:** The AHR offers transparency into the status of a seller's account health, allowing them to better manage their account and take necessary actions to address policy violations.

In summary, the Account Health page is a crucial resource for Amazon sellers to monitor and maintain their account health, understand their compliance with Amazon policies, and take corrective actions to ensure a positive selling experience on the platform.