Featured Offer

The "Featured Offer" on a Europe-Market.eu product detail page is the offer that appears near the top of the page, which customers can choose to buy now or add to their shopping carts. It's a prime position that can significantly impact a seller's sales. Here's how it works:

**1. Multiple Sellers for the Same Product:** On Europe-Market.eu, the same product can be sold by several different sellers. If multiple sellers offer the same product in "new" condition, they may compete for the Featured Offer placement on the product's detail page, as long as they can ship the product to the customer's selected address.

**2. Eligibility Requirements:** To compete for Featured Offer placement, sellers must meet performance-based requirements. These requirements are designed to ensure a high level of service and customer satisfaction. Being the Featured Offer can lead to increased sales for sellers.

**3. Displayed Information:** When a seller becomes the Featured Offer on a product's detail page, their specific information, including their offer price and seller name, will be displayed prominently on the page.

**4. Calculation of Featured Offer Percentage:** The Featured Offer percentage is calculated as the total page views in which a seller is the Featured Offer divided by the total page views received by products they list. This calculation is based on active items. If Europe-Market.eu cannot calculate your Featured Offer percentage, it will be displayed as "—."

**5. Product Placement:** Customers can add the Featured Offer to their shopping cart in three ways:

- By clicking "Add to Basket" in the Featured Offer.

- By browsing other seller offerings in the "More Buying Choices" box and then clicking "Add to Basket" next to the seller from whom they want to buy.

- By clicking the "used & new" link, browsing all offerings for the item, and then clicking "Add to Basket" next to the seller from whom they want to buy.

**6. Additional Seller Offers:** After the Featured Offer is selected, up to three further qualifying sellers' offers are displayed in the "More Buying Choices" box on the product detail page. The remaining seller offers are available to customers who click the "new & used" (or "new") link at the bottom of the "More Buying Choices" box to go to the All-Offers Display.

**7. Increasing Chances of Becoming the Featured Offer:** While specific targets to become an eligible seller are not disclosed, becoming an eligible seller requires meeting high standards. To increase your chances of becoming the Featured Offer, consider the following:

- **Pricing:** Offer competitive pricing, including shipping rates. Keep in mind that the lowest price doesn't guarantee becoming the Featured Offer.

- **Availability:** Ensure you have stock available for your products. Out-of-stock items cannot become the Featured Offer.

- **Fulfillment:** Offer multiple shipping options, including free shipping.

- **Customer Experience:** Maintain a high Order Defect Rate (ODR), which is based on customer feedback, A-to-Z claims, and chargebacks. Other metrics related to seller performance, shipment experience, and your experience on Europe-Market.eu also matter.

**8. Monitoring Performance:** You can track your performance and adherence to these guidelines through the Account Health page in your seller account.

Being the Featured Offer can significantly impact a seller's visibility and sales on Europe-Market.eu, making it a valuable position for sellers to strive for.