Buy Box product placement
- Oliver Piroska
- Sep 22, 2023
- 2 min read
Product Placement in the Buy Box
When you list products on Europe-Market.eu, they become accessible to all customers browsing the platform, provided the items can be shipped to the customer's specified address. Customers have multiple ways to add products to their shopping carts:
1. **Using the Add to Cart Button (in the Buy Box):** Customers can click the "Add to Cart" button within the Buy Box.
2. **Browsing Seller Offerings in the More Buying Choices Box:** Customers have the option to explore different seller offerings by clicking the "More Buying Choices" box. From there, they can select the seller they want to buy the product from and click the "Add to Cart" button.
3. **Clicking the Used & New Link:** Customers can click the "used & new" link to view all available offers for an item. They can then choose a seller and click the "Add to Cart" button to make their purchase.
Note: If there are no used listings, the link will only mention new listings.
The Buy Box winners are chosen from a pool of eligible sellers based on various factors, including price, product availability, and the customer's shipping address. The Buy Box typically showcases the featured offer as the top choice for customers using the "Add to Cart" button on the product detail page. Additionally, there may be other featured offers in the Buy Box.
Apart from the Buy Box-winning offers, up to three additional Buy Box-eligible offers will be displayed in the More Buying Choices box on the product detail page. Any remaining seller offers, including those that are not Buy Box-eligible, can be found at the bottom of the More Buying Choices box. Customers can click the "new & used" link (or "new" link) to access the offer listing page.
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