Becoming the Featured Offer

Becoming the Featured Offer on Europe-Market.eu

To secure the Featured Offer position on Europe-Market.eu, you'll need to ensure both you and your listed items meet the eligibility criteria. However, it's important to note that being eligible doesn't guarantee winning the Featured Offer. Here are some strategies to enhance your chances:

I. Price Your Items Competitively

To price your items competitively, consider these steps:

1. Visit the Manage Pricing page, where the Featured Offer Price column displays the winning offer, even if it's not yours.

2. Monitor your Pricing Health for real-time data on your prices and their competitiveness compared to other offers.

3. Review pricing recommendations provided in the Selling Coach report.

4. Opt for VAT-exclusive price display by enrolling in the free VAT Calculation Service, especially if you cater to business customers on Europe-Market.eu. Business customers often base their buying decisions on VAT-exclusive prices where applicable.

5. Assess your business prices, which can sometimes be set lower than consumer prices.

II. Offer Faster Shipping and Free Shipping

Sellers who provide faster shipping options tend to have an advantage in winning the Featured Offer. You can check your available shipping options in your Shipping Settings.

Note: Only items that you can ship to the customer's specified shipping address are eligible for the Featured Offer.

III. Provide Excellent Customer Service

Customer service performance is evaluated using various metrics, which you can track in your Account Health. While metrics like Order Defect Rate, Cancellation Rate, and Late Shipment Rate carry significant weight in determining Featured Offer status, all available metrics are considered.

Staying vigilant about your account health is crucial for making progress toward securing the Featured Offer and gaining customer trust and respect.

IV. Maintain Adequate Stock Levels

You cannot win the Featured Offer if your items are out of stock. It's essential to keep your inventory updated and plan accordingly for items with high demand.

The Amazon Selling Coach provides alerts for low and out-of-stock inventory, offering real-time guidance on when to replenish stock.

Other Options If You Don't Win the Featured Offer

Listings that do not secure the Featured Offer can still be eligible for placement in the "More Buying Choices" box. However, it's important to note that Amazon does not guarantee placement in either of these locations.